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The average clickthrough rate for the top search result on desktop devices is about 32%. On mobile searches, the average clickthrough rate is 26%.

Only one website can claim that top spot, which means you need to up your SEO game to get higher in search results.

Google’s search algorithm uses hundreds of factors to determine search rankings. Keywords typically come to mind, but there are plenty of other areas to focus on in SEO.

Link building emerged as one of the top ways to boost your rankings. What is link building? Read on to find out.

What Is Link Building in SEO?

Link building is the process to get other sites to link to your content.

How does link building help search results? Google’s algorithm uses a method to determine the quality of a site called PageRank. PageRank works based on the assumption that if a quality site links to your site, it means that your site is trustworthy.  

The more trustworthy your site is, the higher it ranks in search results. You have to keep in mind that you have to focus on quality instead of quantity.

Getting a bunch of links from questionable sites won’t help your rankings. In fact, it could lead to your site getting penalized by Google.

How to Start Link Building in SEO

Many people find link building difficult because it takes a lot of time. It’s much easier to focus on keywords and site performance than it is to get quality links to your website. However, if you work at it consistently, you’ll get big results.

Your first step in link building is to determine the page that you want to boost in rankings. It might be your home page, a cornerstone piece of content, or a popular blog post.

You’ll then need to decide if you need to build local backlinks or general backlinks. The process is largely the same for both.

The key difference lies in the sites you target to link to your site. For local backlinks, focus on sites in your geographic area. Start with local directories like a chamber of commerce. Move on to local news sites and blogs to get a link to your site.

With general sites, you should focus on sites that are relevant. A wellness coach shouldn’t be on a real estate investing site. You want to have a natural tie-in to your business.

You can use strategies like guest posting on other sites. You can reach out to site owners and offer to write a contributing article.

There are a few resources to learn more about backlinks. If you want an in-depth look at local link building, check out https://www.thehoth.com/learn/local/seo/link-building/. Moz and SEMRush have other resources, too.

Link Building Basics

Link building is an important part of SEO. It’s often misunderstood and confusing.

What is link building? It’s how you get other sites to link to your site. There are a number of strategies you can use to get those all-important links. Follow the process in this article and you’ll see great results.

Head over to the Business section of this site for more great business tips.

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