Startup

One of the biggest challenges that every business goes through is getting noticed at the beginning. It can be hard to enter an established marketplace and get your brand noticed, particularly when you are having to compete against popular brands that are well-established. While it will always be a challenge, you will find that there are a few ways that you can get your startup noticed. Hopefully, this will allow you to attract customers early on and lay the foundation for future success. So, if you are starting a new business and want to make sure that you get noticed early on, here are a few ideas that should help.

1. Start All Promotional Work Early

First, you want to make sure that you start all promotional work as early as you can. You should be building a presence for your new business well in advance of the launch to build up a following so that you can attract customers from day one. It can take a while to raise awareness, especially online, so you want to give yourself as much time as possible before launching.

2. Use Both SEO & PPC

Following on from this, it is also a good idea to use both SEO and PPC. SEO is highly effective at boosting brand awareness and increasing organic search engine traffic, but it can take a while for results to show. PPC, meanwhile, can deliver instant results and can target your desired demographic, so they work very well when combined together. The key is to use an experienced digital marketing agency that will be able to deliver the best results.

3. Start A “Like & Share” Competition

To get your startup noticed, you want to be as visible as possible on social media, and this means getting your followers to share your posts so that their followers will discover your brand (this should then create a snowball effect). It can be hard to get people to share your posts, but “like and share” competitions on social media are a tried and trusted method to boost brand awareness, increase followers and attract new customers.

4. Use Custom Apparel

Custom apparel is another effective way to get your brand noticed. You could have custom socks by Anthem Branding for your startup and then gift these to customers or sell them in an online store. You could also give them to staff and encourage them to wear them at events. Not only does this help people to engage with the brand, but it also turns them into brand ambassadors. The wearer will be advocating your brand, which should then see you attract new customers.

If you want to get your startup noticed, then these are a few of the best strategies to use. It is not easy as a new business entering an established industry, and this can make it hard to find success early on, but when you know how to get noticed, it will hopefully lay the foundation for future success and help you to start competing.

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